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Each year, millions of students in India rush to get an admission in universities abroad. Often they don’t know which program they should focus on, or the college that is right for their skillset and ambition.

Scores of legacy and newfound firms are attempting to offer counselling to these students. But despite India accounting for more students than any other country, most firms aiming to address this challenge are not focused on India, and struggle to understand some unique problems students from the world’s second most populous country face.

An Indian startup that is bridging this gap on Thursday said it has raised $6.5 million in a new financing round as it looks to scale its platform in the world’s second largest internet market.

Leverage Edu said Tomorrow Capital led the Delhi-headquartered startup’s Series A financing round. Existing investors Blume Ventures and DSG Consumer Partners also participated in the round.

Akshay Chaturvedi, founder and chief executive of Leverage Edu, told TechCrunch in an interview that he believes that eventually the firm that is going to serve the students best and emerge most successful will be the one that is physically closer to them, and not to the universities.

Chaturvedi, 30, spent the first year experimenting with the right model for his startup. One of the earliest iterations of Leverage Edu offered mentorship to students and rewarded counselors with points.

Today, the startup offers a broad range of services in addition to offering personalized mentorship. Through its workshops, it helps students find the right college, guides them with complex applications and grade conversions, as well as assists with education loan, VISA, and accommodation. “It’s one digital dashboard. You get everything from flight ticket to local phone number, to education loan in one place,” he said.

“We believe it is inevitable that the next stellar brand in the global cross-border education space will be a home-grown one. We have a great belief in Akshay as a founder – he has a fantastic roadmap for scaling the business and the passion to build a truly global Indian edtech brand – and are excited about working with the Leverage Edu team on this journey,” said Rohini Prakash, chief executive of Tomorrow Capital, in a statement.

Leverage Edu helps students land admission in the most prestigious colleges, but also works with those that didn’t score the most marks and find high-profile colleges.

“Students going to the top colleges is just 10% of the potential audience,” explained Chaturvedi, who spent his teen years attending talks from startup founders and also made money by bringing more people to those talks.  “There are many universities that don’t have the best branding. To connect them with students, we have Univalley.com,” he said.

The startup plans to deploy the fresh capital to help students find colleges in more geographies including UK and Australia, he said.

“We want to focus on a few things and do them really really well. There is also this myth around foreign education being expensive that we’ve been busting for last four years. 18 months from now, we want to be among the top study abroad companies in India, both by number of students and a roof-hitting NPS – because a happy student is why we are all really motivated everyday to do this!”, he added.

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