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Letters can kill

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Texting while driving has become way too common in today’s society. For that reason, you can see more and more ads teaching drivers that texting can be as dangerous as drinking when you take the wheel.

In this ad, the message become personnalized with each letter becoming one of the most iconic “bad guys” from the past century. The faces represent people like Ossama Ben Laden, Kadhafi, Staline or Hitler, among others.

Although this campaign by Lightfarm Studios will catch your attention for sure, it didn’t strike me as really interesting in terms of advertising. The real reason for sharing it here is really the stunning visuals. Every face is well caricatured with many incredible details.

Lightfarm Studios specialized in photo retouching and CGI, as you can see when browsing more of their work on their website.

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The post Letters can kill appeared first on Design daily news.

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